Service marketing report 2 Essay Example | Topics and Well Written Essays - 750 words

helping marketing report 2 - Essay ExampleIt is thus extremely important for modern contrast managers to appreciate the marketing component as an emerging frontier in concern strategy.According to the author, the condense of gravity for most companies has tilted downstream, where by activities like product delivery in ludicrous and detail circumstances for consumption have become important. They inform consumer decisions in choosing certain brands over others argon the basis for brand loyalty and as such are accounting for significantly larger proportions of cost in many businesses. Another important point the author puts across in his article is that business strategy today is more centered on what companies can do more for their guests. The market and customer therefore forms the core of business strategy today unlike traditionally where the factories and products formed the core. This calls on the companies to believe their strategic pillars drivers for competitive edge no w are out of the companies, advantage cumulatively increases with more association and experience. Focus is now on what the customer wants and therefore firms have to offer product propositions that have solutions for the specific purchasing criteria. Therefore shifts in the purchasing trends form the key driver of market growth and thou as opposed to technological or product enhancement.As opposed to upstream competitive advantage which is internally sourced and protected by companies, downstream advantage is found from outside the business. Downstream advantage is goaded by the external links a company has with its customers such as strategic partnerships as soundly as complementors. Is anchored on the processes by which the company interacts with the target market, knowledge of the market and trends in behavior of customers. nurture on the patterns of how consumers behave and there purchasing