Successful Marketing Strategy of Colgate

Successful merchandising Strategy of ColgateTo develop a merchandise system is a vital for any telephone line because it is a mathematical process in which an organization concentrate its limited resource on the opportunities to increase sales and get the best from it as an advantage . For that one needs to financial backing in mind that only a customers satisfaction should be a main goal for ones. Marketing strategy should be centered around the find out concept that customer satisfaction is the main goal. In each and e very organization whether it is public or privy organization, should be able to consider both(prenominal) strategic selling approach so as to be ensured com darlingitive position in the market place. One of the most marketing aspects of marketing is marketing strategies nowadays because marketing strategy is the term which is generally preferred to advancements. Marketing Strategy is a vital contributor to the satisfaction of the customer needs and wants. ( Shimp, 2003)Marketing strategy approach is a way to capture a niche in the consumer marketThe marketing strategy is a mix consists of five major modules of communication alike advertize, sales furtherance, public dealing and publicity, personal selling, and direct marketing (Neumann Sumser 2002). An identified Sponsor payAdvertising form of non-personal presentation and promotion of ideas, goods, or services. Sales promotion is a variety of short-term incentives to encourage trial or purchase of a crossroad or service. Public relations and publicity is a variety of programs designed to promote or protect a companys image or its individual products. Personal selling is a face to face interaction with one or to a greater extent prospective purchasers for the purpose of making presentations, answering questions, and procuring orders. Direct marketing is the use of mail, telephone, fax, e-mail, or Internet to communicate like a shot with or solicit a direct response from specif ic customers and prospects (Goldberg Mc Calley, 1992).IntroductionColgate was found in the United States 200 age ago. For the half of the years its business was foc utilise only the. It is marketing its products in more than 200 countries and territories under some internationally recognized brand names as Colgate, Ajax, Palmolive, Softsoap, some(prenominal) Hills Science diet products. Colgate Palmolive is leading product consumer product company focuse on Oral business, Household c be, Personal care and many more. Today Colgate-Palmolive is $9 billion Company.Colgate is famous for having a yen history of strong relationship with its retail trade partners. This Company delights consumers around on that point world with a an rove of Oral Care, Home Care, Personal Care, and Pet Nutrition products. Small stores around the world are just important to Colgate as large ones. Behind the succeeder of Colgates brands are carefully developed business and marketing strategies. Based o n consumer and shopper insights, the Company works closely with local merchandisers and shop owners to offer a applicable assortment of products and merchandising services to get high visibility in each store...Overview-1806Colgate was originated with a small business of starch, Soap and preemptdles form Dutch street, forward-looking York by William Colgate.1817The offset Colgate advertisement was appeared in US newspaper publisher.1820Colgate establishes a starch factory in New Jersey.1866-1873Colgate introduced perfumed soap and toothpaste in jars.1896Colgate introduced toothpaste in telescopic tube.1900In the world fair of Paris, Colgate won top honors for its products like soaps and perfumes.1902Stylish Palmolive Advertisement begins. emphasizing ingredient purity and product benefits.1906Colgate Company celebrates its 100thanniversary. Product field includes over 800 divers(prenominal) products.1908Colgate is incorporated by the five sons of Samuel Colgate.1911Colgate distributes two million tubes of toothpaste and toothbrushes to schools, and provides hygienists to demonstrate tooth brushing.1912William Mennen introduces the first American shaving cream tube1914Colgate established its first international subsidiary in Canada1920Colgate establishes in Europe, Asia, Latin America, Africa.1928Colgate merge with Palmolive -Peet and became Colgate- Palmolive- Peet Company.1930On March 13, Colgate is first listed on the New York Stock Exchange1939Dr. Mark L. Morris develops a pet food to help save a guide dog named Buddy from kidney.1947Ajax cleanser is darted, establishing powerful now-global brand equity for cleaning products.1953Colgate -Palmolive company becomes an prescribed name for the company.1956Colgate opens research center in Piscataway, NJ. Fabric conditioner is launched in France as Soupline. Today, fabric conditioners are sold in over 54 countries around the world.1966Palmolive washup liquid is introduced and today it is sold in over 35 countries.1968Colgate toothpaste adds MFP Fluoride, clinically proven to reduce cavities.1970Irish Spring launches in Germany as Irische Frhling and in Europe as Nordic Spring. In1972, Irish Spring is introduced in North America.1972Colgate acquires Hoyt Laboratories, which later becomes Colgate Oral Pharmaceuticals.1975Ca harm tomentum care launches in Mexico. Today, hair care products are sold in over 70 countries, with variants to suit every type of hair need.1976Colgate-Palmolive acquires Hills Pet Nutrition. Today Hills is the global leader in pet nutrition and veterinary recommendations.1983Colgate Plus toothbrush is introduced. Today over 1.6 billion Colgate toothbrushes are sold annually worldwide. If you lined them up end to end, they would circle the earthly concern 16 times.1985Protex bar soap is introduced, and today offers all-family antibacterial protection in over 56 countries. Colgate-Palmolive enters into a joint venture with Hong Kong-based Hawley Hazel, a le ading spontaneous care company, which adds strength in key Asian markets.1986The Chairmans You Can Make A Difference Program is launched, recognizing innovation and exceptional excellence by Colgate people.1987Colgate acquires palaver liquid soap business from the Minnetonka Corporation. Today, Colgate is the global leader in liquid handsoap.1989Annual company sale surpassed the $ 5 million mark.2006Colgate purchased Toms of maine and entered fast maturation naturals segment.TodayColgate with sales Surpasses $ 15 million, focuses on all Oral Care, Personal Care, Home Care, Pet Nutrition.Situational psychoanalysis (SWOT )Situation AnalysisInternal Analysis out-of-door AnalysisStrengthsWeaknessesThreatsOpportunitiesSWOT Analysis is a simple framework for generating strategic alternatives from a situational analysis. The Swot analysis classifies the internal aspects of the company as strengths or weaknesses and the foreign situational factors as opportunities and threats. Strength can serve as a foundation for building a competitive advantage and weaknesses may hinder it.SWOT Analysis of Colgate -Palmolive-Strengths-Brand image is very strongCash flow-to-sales is freeIn America market share is approximately half of 100%, It is going very strong in Asia and Europe.Weaknesses-All Products are recalledIt is highly leveragesVery low innovation or a followerOpportunitiesTo grow globally oral hygiene marketIncreasing Spanish people in the USTo grow in India, Asian market by tapping personal care.ThreatsThe label growth is privateCommodity prices are increasing.A large number of competitors are increasing.Differential advantage / Competitive edge (USP)Strategy USP (Unique Selling Proposition) developed by Rosser Reeves, the advertising heart of New York, Madison Avenue.One of the companies being regarded and honored as one of the global producer of various products specially for personal hygiene is the Colgate-PalmoliveWith a view to promoting their oral products to their tail market, the company has been able to use various marketing strategies approaches. In line with above the line promotions, the company uses television, radio and newspaper advertisements and many more. In addition, the company also promotes their products in famous magazines and internet banner ads as well.It can also be said that Colgate-Palmolive also uses via-the-line promotion approach. This is done by considering a via the line communication approach. The company does this by hiring an advertising agency which helps them to come across a better advertising campaign for their products.It can be said that or In a general sense, advertising is being utilized to be able to impart to the consumers the availability of a particular(a) product or service.Colgate-Palmolive pursued a multipronged marketing strategy to support the introduction of Irish Springs reformulated bar and liquid soap. In order to introduce a wide audience to its new image and latest product offer ings, Colgate-Palmolive aired television commercials for both products and ran print ads in a variety of magazines. Furthermore, the company especially concentrated on free-standing inserts and product sampling to convince consumers to try the updated Irish Spring. Coupons were an essential aspect of the relaunch of Irish Spring bar soap. In order to make these coupon ads eye-catching, the company included a four-leaf clover shape that could be scratched off-like a lottery ticket-to reveal a savings amount applicable to the product.Appelbaum, Cara, Colgate Tests Its foremost Deodorant, Irish Spring,Brandweek,April 1, 1991.Segmentation Targeting and Positioning (STP)1) Market Segmentation The process in which the market is divided distinct subsets of consumers with common needs and selecting many different segments to target with a distinct marketing strategyLevels of market segmentation 1. Mass Marketing provides the same product to all consumers like Salt. 2. Segment marketing pr ovides different products to many segments. 3. Niche Marketing provides many unique different products but to sub segments 4. Micro-Marketing it provides product for individual choices.For example, the are different types of shampoo , Colgate is manufacturing including for flat hair , shampoo and conditioner,, dry hair , color treated hair, etc. It shows us that they are implementing segmented marketing concept.2) Market Targeting-It is a group of customers that the businesshas distinguishable to aim its marketingefforts and ultimately its merchandise.Geographic- It depends on region, population, factor, urban conditions etc. On this basis for example, Colgate introduces a sun screen ingredients which protect from sun rays.demographic- It comprise age, gender, income , life cycle of family and education. For example young people do not go for hair color treatment.Psychographic- it depends on persons thinking and what are the constitution singularity of him. It is a difficult mar keting segmentation to implement because sometimes market may not aware of there life style of there people.Behavioral- It consists two things a) The benefits desired from the product. b)The rate at which customer is using product.It can be applied on Colgate, the benefits from there toothpaste product are no plaque, no cavities, fresh breath, very low price , good quality and white teeth.3) Market Positioning-It means the process by which marketers try to relieve oneself an image or identity in the minds of their target market for itsproduct,brand, or organization.The Colgate people have tried to sustain themselves through tough competition and saturated work. Media and advertisement are also responsible to create an image of the Company in the eyes of its customers and competitors.Marketing Objectives and Goals-SMART Objectives-The purposes of SMART objectives includeTo enable a company tocontrolits marketing plan.To help to motivate individuals and teams to reach a common goal. To provide an agreed, consistent focus for all functions of an organization.A simple acronym used to set objectives is calledSMART objectives.SMART stands forSMART Goals-As far as the strategic plan is concerned, the shold be a both kinds of goals like short-term and long term goals. Detailed production, financial and marketing plans usually back these both types of goals.Figure 1.Elements of a strategic plan Short-term goalsFigure 2.SMART characteristic of effective goals and their work4 Ps of Marketing4-P of Marketing(Borden, 1953) is the fundamental base in the Marketing studies. It can be compared to the Einsteins theory of relativity in Quantum Mechanics. 4 P of marketing is often called as Marketing Mix, because it has the right marketing recipe to successfully launch a product. 4 P of marketing stands forProductProduct is any tangible object or any service (intangible) that is manufactured or created to satisfy the consumer needs. It has to have the product variation and the note for different markets. Also the products must be reviewed time to time for its obsolesce and must be discarded with the view of market needs humpn as product elimination. Similarly, with growing market needs and evolving consumer tastes, companies must innovate their products (Kotler Armstrong, 2010).Price Price is the amount of money that is paid by the customer to seller which varies on different distribution channel (Kotler Armstrong, 2010). Several factors have impact while determining the price of the product or service, which are an organizations market share, the number and strategy of the competitors, the raw material costs and most importantly the perception of the product value in the eyes of the customer.There are various pricing methods used by Organizations currentlyCost recovery PricingCost recovery pricing Is the pricing method followed by marketers such that they recover the cost of the product and put a small profit margin on it to finalize the pricing of t he product. For example some firm incurred the cost of $100 per product they would like to have a profit of $20, then the pricing will be $120.Penetration Pricing-Penetration Pricing is the pricing method, in which the price is fall abruptly so to penetrate the market and achieve greater market share. Company with deep pockets when entering a new market often practices this pricing, at times the price may be lower than the cost of the product. The profitability can be achieved later due to monopolistic situation or by cross selling their other products (Kotler, 2003).Price skimmingPrice skimming is the pricing policy adopted by the organization so that they first launch the new product at very high price so that early adopters can buy the product and then they subsequently decrease the price to get late bloomers buying the product. This pricing is practiced mostly by technology firms and is observed with the launch of new products.Place Place represents the jam where a consumer ca n buy the product. It can be a physical store where the consumer can visit or can be a virtual(prenominal) store like a website on internet .It is often referred as distribution channel as it actually is the channel through which the product is receive by the consumer (Kotler Armstrong, 2010). A place can be utilized for direct as well as indirect selling. And the place can often shoot the shape of e-commerce altogether. promotionPromotion is a communication means adopted by the marketer to communicate about the product, brand or organization to the consumers. Promotion has following four distinct elements. Advertising, personal Selling, Public relations and Sales Promotion, which can be used as such or can be used in combination to promote the product (Pride Ferrell, 1983).ConclusionIn Conclusion, Colgate Company is a typical market oriented company, operating in more than 200 countries. They are providing many new employee oriented programs both for senior level and entry leve l people. They are aware of their social and ethical responsibilities. They are managing the consumer and business market in an effective manner. They face their competitors and feel proud to take it as a challenge. They feel pride in making their customers happy. They know how to conduct their business in international communities. They maintain levels of the CRM at the company to ensure good customer support. The way they have proved themselves in consumer, business and international markets, they still have a high aim to attain more and more.Bibliography (with references)-Armstrong G, Kotler P (2010), Marketing An Introduction. 10th end New Jersey.Appelbaum, Cara, Colgate Tests Its First Deodorant, Irish Spring,Brandweek,April 1, 1991.Goldberg Mc Calley, 1992Houghton Mifflin,John Wiley.(Kotler, 2003), Kotler P (2003)Kotler Armstrong, 2010Neumann Sumser ,2002Prentice HallPride W M, Ferrell O.C (1983) Marketing Basic Concepts and Decisions. Texas.Shimp, 2003Schultz D E, Tannenba um S, Lauterborn R (1992) Integrated Marketing Communications. Illinois. NTC Publishinguniversal resource locator=url=http//www.learnmarketing.net/url=http//www.scribd.com/doc/32849771/Marketing-strategies-of-Colgateurl=http//www.scribd.com/doc/30225401/Colgate-Palmolive-Marketing-Projectfullscreenonurl=http//www.solidpapers.com/collegepapers/Marketing/10625.htmurl=http//www.wikiswot.com/SWOT/3_Consumer_Packaged_Goods_(CPGs)/Colgate-Palmolive.htmlurl= http//ivythesis.typepad.com/term_paper_topics/2010/06/marketing-campaign-analysis-of-.html.

Pathologies of Paranasal Sinuses on MDCT

Pathologies of Paranasal Sinuses on MDCTMATERIAL AND METHODSThe study was conducted at the Department of Radio-diagnosis and Imaging in collaboration with the Department of ENT, Department of Pathology, and Department of Microbiology, Batra hospital and Medical Research Centre.STUDY DESIGNObservational study.CT PNS of the patients was evaluated for the cause of sinus complaints. Causes deduced from CT PNS were correlated with clinical/histopathological/surgical/ microbiological findings.STATISTICAL METHODSSensitivity, specificity, positive prognosticative value and negative predictive value were calculated, followed by use of Fischer Exact test.The research hypothesis and statistical methods were formed in consultation with the Biostatistician.SAMPLE surface (Annexure 6) deoxycytidine monophosphate patients referred for evaluation of sinus complaints were enrolled in the study after fulfilling the inclusion and exclusion criteria and taking written/verbal informed consent, over a layover of July 2013 to April 2015.INCLUSION CRITERIAPatients with complaints like headache/nasal obstruction/discharge/hyposmia /swelling over cheek and with clinically suspected paranasal sinuses lesions referred for MDCT PNS evaluation.EXCLUSION CRITERIAAcute sinonasal insurgent disease.Previous evidence of sinonasal surgery.All cases of trauma.ETHICAL ISSUESThe study was conducted after necessary approval from the Institutional review board and ethics committee. MDCT is a non-invasive modality. All resort and screening measures were undertaken as per the American College of Radiology practice guidelines for performing Computed Tomography.INSTRUMENTATIONLight VCT 64 slice MDCT of GE radical system with advanced workstation 4.3 GE. protocol followed for MDCT PNS1. Scout LateralkV 120mA 10Scout Plane 9002. Axial ImageskV 120mA 120Start/ windup 0 to 74.3Total Exposure Time 5.4 secGantry tilt 0Interval 0.625 mmSlice thickness 0.625 mmHelical descryRotation Time 0.6 se cRotation Length FullPitch and Speed 0.5311 10.62 mm/rotationDetector Coverage 20 mmSUMMARYThe present study was conducted in Department of Radiodiagnosis, Batra hospital and medical research centre, New Delhi in close association with the department of ENT from July 2013 to April 2015.The aims and objectives of our study were to modify pathologies of paranasal sinuses on MDCT, to delineate their anatomical location, extension and haggard involvement and to correlate the multi detector computed tomography findings with clinical/surgical/histopathological/ microbiological findings.A total of 100 patients who came with complaints referring to nose and paranasal sinuses were included in the study. All patients were subjected to MDCT PNS after detailed clinical examination. The imaging findings are correlated with opposite investigations.Key imaging features considered were pro bring anatomical variations, site of involvement, bony and soft tissue changes, invasion of surroundi ng structures, pathognomic features and correlation with clinical complaints/surgical/pathological/microbiological findings.Among 100 patients in our study, there were 15 patients in 0 20 years age group, 36 patients in 21 40 years age group, 37 in 41 60 years age group and 12 were greater than 60 years. The age group of patients ranged from minimum of 9 months to maximum of 81 years. The highest number of patients were in 41 60 years age group.The study comprised of 65 males and 35 females. The number of male patients were higher than the female patients.The patients were divided into five categories bacterial sinusitis, fungal sinusitis, auspicious tumors, malignant tumors, and mis cellular teleph angiotensin converting enzymeaneous. 84 patients presented with sub acute or chronic bacterial sinusitis, 4 patients were of fungal sinusitis, 4 patients presented with benign tumors, 3 patients with malignant tumors and 5 patients with other miscellaneous conditions.Various anatomi cal variations were encountered during our study. One or the other anatomic variation was found in 99 cases ( 99% ).Of the structures around ostiomeatal building block, giant blister ethmoidalis was found in 35 cases, middle turbinate pneumatisation in 33 cases, paradoxical curvature of middle turbinate in 19 cases. Haller cell was found in 15 cases. Type 1 frontal sinus drain pathway in 78 cases, persona 2 frontal sinus drainage pathway in 21 cases. Deviated nasal septum with or without septal spur in 55 cases, inferior turbinate hypertrophy in 30 cases, add-on maxillary ostia in 26 cases, and agger nasi cell in 93 cases. Type 1 optic nerve course was found in 53 cases, type 2 in 14 cases, type 3 in 9 cases, and type 4 optic nerve course along with Onodi cells in 23 cases. Type 1 anterior clinoid process pneumatisation was found in 10 cases, type 2 pneumatisation in 1 case. Sphenoid septum lateral attachment in 7 cases, and sphenoid jam sinus septum pneumatisation in 14 cases. Among 84 patients with bacterial sinusitis, 26 patients presented with sporadic pattern, 23 patients with infundibular pattern, 23 patients with ostiomeatal unit pattern, 8 patients with polyposis pattern, and 4 patients with sphenoid recess pattern.The various causative factors which came across in infundibular pattern were Haller cells in 6 cases, giant blister ethmoidalis in 6 cases, uncinate process pneumatisation in 1 case, and mucoperiosteal thickening in 10 cases.The various causative factors for ostiomeatal pattern which were found during our study were inferior turbinate hypertrophy in 6 cases, giant bulla ethmoidalis in 6 cases, deviated nasal septum with or without septal spur in 4 cases, concha bullosa in 3 cases, concha lamella in 2 cases, agger nasi cell in 1 case, and paradoxical middle turbinate in 1 case.The various findings which were encountered in bacterial sinusitis in our study were mucoperiosteal thickening in 84 cases, ostiomeatal unit block in 31 patients, b one thickening in 20 patients, bone press cutting in 8 cases, and bone sclerosis in 6 patients.Among 4 patients with fungal sinusitis, the various findings were bilateral / multisinus involvement was found in 4 cases, expansion of any involved sinus was found in 4 cases, intrasinus hyperdensity was found in 4 cases. Bony thinning was found in 4 cases, bony erosions and nasal cavity involvement was found in 3 cases.The various findings in 4 cases of benign tumors seen ( 1 inverted papilloma, 1 juvenile angiofibroma and 2 ivory osteomas ) were bony thinning in 2 cases, bony remodelling in 2 cases, multisinus involvement in 2 cases, intracranial extension in 1 case, and intra orbital extension in 1 case. Bony destruction, bone thickening/sclerosis, and calcification were non seen in any of the cases.Among 3 cases of malignant tumors (squamous cell carcinoma, embryonal rhabdomyosarcoma, and esthesioneuroblastoma), various findings were Bony destruction in 3 cases, bony thinning in 3 cases, bony remodelling in 0 cases, multisinus involvement in 2 cases, intracranial extension in 2 cases, and intra orbital extension in 2 cases. Bone thickening/sclerosis, and calcification were not seen in any of the cases.Under miscellaneous category we encountered one case each of periapical cyst, oro-antral fistula, granulomatous polyangitis, monostotic fibrous dysplasia, and Langerhans cell histiocytosis.In our study we found sensitivity and specificity for bacterial sinusitis as 100% and 94.11% respectively. The fungal sinusitis had sensitivity and specificity of 75% and 100% respectively. Benign, malignant tumors and others had sensitivity and specificity of 100%. The symptomatic accuracy for bacterial sinusitis and fungal sinusitis was 99%, and the diagnostic accuracy of benign, malignant tumors and other miscellaneous conditions was 100%. The p value was obtained after applying Fischer Exact test. The p value obtained was statistically significant for all the disease condi tions.Based on the statistical values it can be inferred that multi detector computed tomography is useful to characterize paranasal sinuses lesions and also delineation of anatomical location, extension and bony involvement.There are certain limitations in our study. Our findings cannot be generalised to the whole population because of the hold sample size. However, our findings add value to the research done. The role of contrast cannot be adequately studied. The role of MRI in various paranasal sinus pathologies was not evaluated.CONCLUSIONParanasal sinus diseases are very commonly encountered enigmas in clinical practice. Clinical judgement alone is not sufficient to reach a diagnosis, as the presentation of most of the conditions is nonspecific. Imaging forms the mainstay not only in making correct diagnosis, but also to know the extent of lesion, pre-operative assessment of the sinonasal anatomy and commonly encountered anatomic variations.X ray has low sensitivity, specifi city, positive and negative predictive values. CT is highly subtle and specific in ascertain the presence of paranasal sinus pathology and clearly demonstrates the complex anatomy. The introduction of multi detector CT has transformed the axial imaging modality into a volumetric one and allows the pathology to be displayed in any desired plane. The capability of thin-section acquisition improves visualisation of tiny pathological details, and the isotropic nature of high spatial resolution info sets enables display in multiple planes, obviating image acquisition in prone or hyper extended patient position.Recommendations1. MDCT has proved to be highly sensitive in classifying the lesions into clinically relevant categories, making diagnosis and more so in knowing the extent of involvement with a high diagnostic accuracy.2. MDCT is an indispensible son of a bitch before Functional Endoscopic Sinus Surgery (FESS) to accurately delineate the fine bony details that contribute to dis ease and also can predispose to complications which can be fatal.3. MDCT is very useful in predicting the diagnosis of fungal sinusitis by the presence of intrasinus hyperdensity, granulomatous diseases by the presence of nasal septal perforation and intracranial or intraorbital invasion, malignancy by bone destruction and invasion.4. MDCT can tailor the surgery according to the extent of disease. It helps in determining the prognosis of the malignant tumors depending on the site and extent of the disease. It can also obviate the need for surgery in certain conditions like polyposis.5. MRI can be problem closure tool in differentiating inflammatory sinonasal diseases from tumors, and also for the presence of intracranial or intraorbital extension.6. However, MRI alone cannot be performed in the evaluation of paranasal sinus diseases because of the problem of signal voids. It has to be supplemented by CT.7. MDCT is the preferred initial modality of all imaging studies available beca use of its ease, availability, accuracy, precision and low cost.1

Creating a Robotic Garbage Truck with Lego Mindstorm :: Robotics

Includes Source CodeRobotic Garbage TruckAbstractFor my final project I decided to take a shit a robot garbage truck that back drive by itself on a ?road? and pick up garbage. This garbage truck would also be able to distinguish from trashcans and anything else that might be in its place. This robot is a one-of-its-kind creation that has to my knowledge never been tried before. So I could twin a real garbage truck as much as possible, I researched how garbage trucks work and how they have changed in the past 85 long time of existence. I decided to create an arm un handle any garbage truck so farthermost only because regular garbage truck armor need to be placed in a very small area to be able to lift up the trashcans. In seven age of work I was unable to finish creating my robot. I was only able to completely defecate the robot and partially program it. I believe that I made frightening progress in building this robot in the time that I worked on it. This project has taught me so much on how to build a vehicle that replicates something useful for mankind.BackgroundRobotic Garbage TruckGarbage trucks have been around since the early 1920?s and are getting to a greater extent and more advanced each year. But even now in the 21st century the same basic principle ofhow garbage trucks are run has remained the same. They even require 1-2 sanitary engineers to operate a garbage truck, and they still have to take the trash from your home to landfills. Advancements could be made and an event has proven that robotic vehicles can drive on their own.The Defense Advanced Research Projects Agency (DARPA) grand challenge is hosted a first of its kind all robotics race through the Mojave resign from Barstow, California to Las Vegas, Nevada. Two hours before the race the contestants are given the route at which their robots will have to take in order to win the race. one time the race starts human intervention will result in disqualification. The prize for finishing in the fastest time is one million dollars. So far no one has ever finished the race the farthest robot going just over seven miles, but they have made tremendous progress.Imagine this cutting edge technology incorporated into garbage trucks. This would eliminate the need for humans to transport garbage from your home to a landfill. Garbage companies like Waste Management would save millions of dollars because they wouldn?

Educational Philosophy :: essays research papers

My Educational PhilosophyEducation is the foundation of human interaction. School is where students take in knowledge that will determine what they do with the rest of their lives. Students atomic number 18 offered enormous opportunities through education. Many times these opportunities are largely affected by how the material is presented to them. As an educator one is given the opportunity to palliate the learning of these students and affect their lives in hopes that they use this information to progress forward into the future. My goal as a teacher is to educate the future generations of America. I lack to be a teacher because teaching is a unique occupation that will provide me with intrinsic takingss.I have found that the students have a large impact on how much I appreciate the art of teaching. I feel that teachers that have stable and healthy relationships with their students are the most successful. throughout my student teaching experiences I have genuinely strived to be respectful towards all my students and each of their differing learning behaviors. All students learn at different paces, and pee better with some learning styles rather than others. This does not mean that students should be left behind because an educator prefers certain learning styles over one another. A good teacher attempts to you all types of learning styles in order to reach out to all types of learners. One can do this by touching on all aspects of Gardners multiple intelligences theory when creating lessons. I believe that assessment in the classroom should be constant. Student should have the chance to be bedded beyond the simple tests and quizzes. Presentations, class discussions and other ways that students can prove that they are comprehending the presented knowledge is important and should be noted. I am quite fanatical about my content area, teaching allows me to communicate and share that knowledge with my students. Social studies cover so many areas history, political science and the social sciences. I ensure each of these areas to be quite fascinating as well as lessons and skills that the students learn in these classes that they will use in the rest of their lives. The challenge and reward that comes from understanding the cognitive level of adolescent students is what makes me prefer working on the secondary level.A teacher is more that just a facilitator of knowledge. A great teacher is one that fulfills all of the following roles educator, mentor, role model, authority figure, planner, assessor, counselor, as well as a peer.

Perversion :: essays research papers

Dermott OFlanaganSexual Ethics PaperThe issues of cozy ethics in relation to clean-livingity and sexual perversion have been addressed in depth by each of the gentleman at this table. Sexual activity as described by Solomon and Nagle is comprised of a moral standard and naturalness aspect. So, in claiming an act is perverted we must first examine it through a moral framework and understand how this interacts with the naturalness of a particular act. Solomon makes the distinction as follows Perversion is an insidious conceptTo describe an activity as perverse is non yet a full short-winded moral condemnation, for it need not entail that one ought not to indulge in such activities. Along with the examination of the spirit of an act, there must be clear justification as to why sexual acts deserve special separate ethical principles. The question arises does an act simply due to its sexual nature deserve a separate form of moral inquisition than other acts that occur in nature? In this essay I shall argue that perversion and immorality are not mutually exclusive. By this I mean that a sexual act that is, by my definition, immoral must also be perverted. It is also my contention that if an act is perverted we must also define it as immoral. This second part of the argument is contrary to what many of you have claimed. At the outset of this paper I would also like to state my support of Thomas Nagels argument holding that the connection between sex and bringing up has no bearing on sexual perversion. (Nagel 105)I will begin first with the idea that sexual behavior should not be granted its cause moral code. Sexual ethics only makes sense if sexuality plays a unique role in human life. If procreation has significance precisely because it is a contribution to Gods ongoing work of creation, sexuality is supremely important and must be governed by restrictive rules, which would therefore prohibit sexual acts that are not for procreative purposes. This justificati on of sexuality as a unique aspect of human life, however, is dependent on a theological claim that there exists a God who micro manages the sexual lives of individuals. Without the presence of such a God, there can exist no separate restrictive rules on the nature of sexual acts. Even if we grant that there is a God, most people will agree that sex is more often used as a agency to intensify the bond between two people and therefor sex is the ultimate trust and intimacy that you can share with a person.

The Caribbean Identity Essay -- Culture Caribbean History Cultural Ess

The Caribbean Identity The way in which Bentez-Rojo and Mintz tackle the question of Caribbean identity in their articles, is a removed, objective ideal, in contrast to Michelle Cliffs portrayal of Jamaican identity. Cliffs portrayal touches the heart and soul of Caribbean identity. While Mintz and Bentez-Rojo are investigating trends in the Caribbean as a whole, from an outside perspective, Cliff offers the personal, tactile imagery of what it is to live in the Caribbean, utilizing the objective account of history as a background. Furthermore, Cliff deals with Jamaica, one island in the Caribbean, while Mintz and Bentez-Rojo are dealing with the Caribbean on a grand scaled overview. The fact is neither article can be taken as unadulterated truth. In fact, although Cliff uses history in her novel, I believe the account of history from someone who has completely accessed the interior of a place, is always tone ending to be biased. Likewise, Mintz and Bentez-Rojo in making their hypo theses, are lacking an insiders view. It is the difference between a Caribbean person and Caribbeanist, respectively. Therefore, while on a logical level, an analytical level, Bentez-Rojo and Mintzs, conclusions as to Caribbean identity could rightly be accepted, these two authors do not possess the experience and intensity to make me as a reader, convinced of their conclusions.Bentez-Rojo and Mintz do hire imagery in their texts. For example, Bentez-Rojo quotes E. Dovergier as a manner of displaying with images what he has attempted to explain regarding rhythm as being the unifying factor of Caribbean culture. Part of this verbal description reads, the buyers buzz around like a swarm of flies they haggle, they gesticulate, they laugh, they babble ... ...er, it seems to be in Jamaica specifically, the elite and ruling class are never going to understand what it was like to be a slave or possibly never admit that it was wrong to encourage slavery. Those who were slaves or relatives of slaves, understand the horrors associated with slavery and go out not be able to forgive completely the naivity and self involvement on the part of elite in continuing slavery. For as Clare says, although emancipation last came, as well as official freedom of Jamaica from Britain, there is no essence of complete freedom. BibliographyAntonio Bentez-Rojo, The Repeating Island (Durham and London Duke University Press, 1992)Michelle Cliff, Abeng (New York Penguin, 1995 orig. 1984).Sindney W. Mintz, The Caribbean as a Socio-Cultural Area, in M. Horowitz, Peoples & Cultures of the Caribbean (Garden City, N.J., 1971).

Sylvia Plaths Lady Lazarus and Stings Essay -- Lady Lazarus Essays

skirt Lazarus and Stings Sylvia Plaths works are known for their extremes. Much of the influence of her poems came from the males in her life that had the most effect on her her father, Otto Plath and Ted Hughes, who she married and later it barbaric isolated when Ted began having an affair. The effects of these men on her were mostly negative, making her poems to have loathing and suffering. Otto Plath published a book nearly bees early in Sylvias life, and he unploughed bees, which was an n activity later carried on by his daughter. Sylvia wrote a poem about bees called "Stings." Otto had a form of diabetes, and he refused any kind of medical treatment, therefor leading to his goal. Sylvia followed his example and it is shown in "Tulips" and "Daddy". The fact that she devoted an entire poem to her father, and the hurt and pain that was caused by him, shows how intensely she felt about him. "Her fathers death left her not only with a hoard of unresolved grief, but it also left her defenseless against her mothers unintended vampirish harm. She... Sylvia Plaths Lady Lazarus and Stings Essay -- Lady Lazarus Essays Lady Lazarus and Stings Sylvia Plaths works are known for their extremes. Much of the influence of her poems came from the males in her life that had the most effect on her her father, Otto Plath and Ted Hughes, who she married and later it fell apart when Ted began having an affair. The effects of these men on her were mostly negative, making her poems to have loathing and suffering. Otto Plath published a book about bees early in Sylvias life, and he kept bees, which was an n activity later carried on by his daughter. Sylvia wrote a poem about bees called "Stings." Otto had a form of diabetes, and he refused any kind of medical treatment, therefor leading to his death. Sylvia followed his example and it is shown in "Tulips" and "Daddy". The fact that she devoted an e ntire poem to her father, and the hurt and pain that was caused by him, shows how intensely she felt about him. "Her fathers death left her not only with a hoard of unresolved grief, but it also left her defenseless against her mothers unintended vampirish harm. She...